Loro Piana

Loro Piana is an Italian clothing company specialising in high-end, luxury cashmere and wool product.

Originally from Trivero (a district in north Italy famous for textile production), the Loro Piana family started as merchants of wool fabrics at the beginning of the 19th century. In the second half of the 19th century, the family moved its activity to Valsesia and founded the Lanificio Fratelli Lora e Compagnia, followed by Lanificio di Quarona di Zignone & C. at the beginning of the 20th century. Franco Loro Piana, Pier Luigi’s father, started exporting fine fabrics in the 1940s and Pier Luigi and his older brother, Sergio, joined in the 1970s.


The Finest Wool In the World


The Gift of Kings®: this was the name Merino wool was known by in eighteenth century Europe, when the King of Spain gifted it to the Elector of Saxony and the royal families of France, Britain and Holland.

And now, three centuries later, it is the exclusive gift that Loro Piana dedicates to its clients in the form of garments crafted from the world’s very finest wool.


Measuring only 12 microns, this wool is finer than cashmere, as light as vicuña and only available in extremely limited quantities.

This ambitious project reflects Loro Piana’s constant quest for outstanding quality in the field of noble fibres and its total dedication to excellence, which once more begins from the selection of truly unique raw materials.